A needle in a haystack — validating our dating application concept

A needle in a haystack — validating our dating application concept

The top cause of startup failure is “no market need”, relating to CB Insights. Frequently, a group spends valued time, money and effort building the very least viable item (MVP) that is really so polished prior to it being also proven to potential users. They discharge it in order to find that incorrect presumptions had been made as to what they believe individuals want.

This is certainly an outline of Haystack, a part pro ect that is j Jeremy (Developer) and I also (item Designer), and exactly how we tested our riskiest presumptions by placing our product in the front of genuine users as fast as possible. The software idea initially stemmed from Jeremy’s goal of gamifying the dating that is online and he started building an early on model before we came across. In a great globe, we might been employed by together before Jeremy began making the software. Nevertheless, within the period of around 90 days (outside of work hours), we produced paper that is few, talked with some people… and tossed into the towel, effectively invalidating our app idea.

The problem with Tinder

Dating apps are not quite as efficient and enjoyable while they had previously been. They truly are a labor-intensive, uncertain method of shopping for a relationship. It’s a true figures game for guys and a number of squandered time for females. Mirrored in SMH’s simply simply simply take on dating apps:

But while women have more matches, they don’t fundamentally enjoy a buffet that is all-you-can-eat of many desirable mates. Men send more communications, to more partners that are potential but have a tendency to place in less work or are less dedicated to their matches. Females may feel flattered by the regularity of matches, however they may additionally feel disappointed whenever attempting to follow through and have now deeper conversations.

Whenever Tinder first arrived on the scene, it didn’t feel just like a task. It absolutely was an enjoyable game and every match felt meaningful. But with time, Tinder as well as other similarly dating that is labour-intensive have actually saturated the marketplace.

The concept behind Haystack

Exactly exactly exactly just What Jeremy desired to capture ended up being the same excitement Tinder gave individuals whenever it arrived on the scene.

You begin by producing your personal group of concerns and responses, in a choice that is multiple structure, and personalise it.

You nevertheless swipe. But alternatively of faces, you swipe through a couple of 3–4 concerns created by other users.

To complement, you ought to get all the other person’s questions correct. Eg. Then this question is incorrect if the user writes a question “Is climate change real?” and they only want to match with people who select “No.

Although, they nevertheless need certainly to accept to own a discussion to you. But in the event that you have the questions correct, you might be immediately matched and therefore are liberated to talk with one another. This kind of match could be the needle when you look at the Haystack .

It will be harder for women become delivered a barrage of matches since their possible match could have to resolve their concerns precisely to be viewed. Likewise, males can’t simply swipe like hell anymore.

At this time, we met at BlueChilli, a startup accelerator, where we worked with early phase startups on releasing their item. We chose to get together because of this relative part task, Haystack, and Jess stepped into due to the fact item designer.


We took one step right back and detailed all the assumptions made from the software idea. We then plotted presumptions for a matrix from “Most assumed” to “Most risky”.

This permitted us to just simply take presumptions which were when you look at the top corner that is rightmany high-risk & most thought) and validate them.

Consumer interviews and concept evaluating

We recruited individuals through buddies and buddies of buddies. Each session ended up being put into two components: individual interviews about present relationship practices and individual evaluation of our model.

Part 1: Consumer interviews

The goal of these exploratory concerns had been to gain insights and discover possibilities in users present frustrations with current services and products. Our discussion that is rough guide concerns like:

Component 2: User testing

Test objective — Will users be happy to respond to numerous option concerns authored by anyone they’ve been wanting to match with, aided by the potential for matching using them?

We provided an individual a deck of 10 “cards”, that have been paper prototypes, either a deck of most male or all feminine anastasia date, predicated on their choice. We asked them to choose five out from the ten which they wish to match with also to respond to their questions and tell them that there must be at the very least 3 out 5 concerns correct in an effort the individual to accept or reject you as being a match. These people were permitted to begin to see the responses associated with the choice that is multiple prior to making their option.

We asked participants concerns like: Why do you select these individuals for the “yes” heap?How did these folks ensure it is to the “no” pile?How did you see this procedure?

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